Cesar Covarrubias — Email Marketing
Social Media Is Dead.
Email Is Where the
Real Money Is
Steal my unfair email tactics to outsmart the big players
Mexican outlaws from 1900 show how life’s meant to be handled
The Mexican national identity used to be built around the macho gunman. Masculine, hardened and protective.
The kind of man who lived through civil wars, assaults, famine and poverty.
He knew any day could be his last, so there was no room for weakness.
His mind was shaped by a mix of survival and purpose.
These men couldn’t fail because their families needed them.
They couldn’t give up because their entire community depended on them….
Then everything changed.
Not only did they take our revolvers, and we let them.
They took away the idea that a man must be strong and competent.
They told us strength was toxic.
They molded us to be docile and easy to control.
And we complied.
What was the result?
Sky-high depression rates.
Lack of purpose
Broken families
Men wandering without identity
Why did this happen?
They took something far more important than weapons…
We were politically castrated and left without a backbone.
Depression is only a symptom.
The consequence of a softened culture that weakened the man who once carried society on his back.
A country collapsing under paper men who became fragile and dependent.
In history, this is always the recipe for chaos.
It’s not only Mexico, but the direction the whole world is heading.
You don’t need guns or permission from the government to be strong.
You don’t need to ride horses like Geronimo
You need to become useful and capable. Mentally solid as stone.
Someone who doesn’t crumble when problems come.
Someone who takes the uncomfortable, difficult path in order to grow.
The alternative to this path is much darker. A weak man who can’t control his own life.
Who can’t have a loving family or run a strong business.
Being passive and afraid has never been profitable.
The safe path that risks nothing produces nothing, so your marketing campaigns must be like a sharp scalpel. Cutting with surgical precision to dominate the masses.
That’s the standard I bring to every email I write.
If you’re done being afraid, reach out.
Cesar
⬩ email marketer ⬩
This one mistake will put your business six feet under in record time
Cautionary tale for all my business owners and gym rats:
I recently moved to a new city, which meant I had to find a new source of whey protein. My old supplier was a tiny back-alley warehouse that only sold locally.
I consume ungodly amounts of protein due to my bodybuilding training,
So I got stuck with the gruesome task of hunting for a reliable provider.
Exactly like I expected, it was a nightmare.
Most whey protein online is adulterated. Best case, you get powdered baby formula dressed up as “premium.” Worst case, you’re chugging something that belongs in a Chernobyl storage wasteland.
Needless to say, you could end up with a fat emergency room bill or an early appointment with god.
How do I know? Because people have been posting their own lab tests.
90% fail purity checks. Some even show worrying levels of lead and arsenic, (even the ones shipped by amazon!) like they were cooked up in someone’s bathroom next to their DIY cocaine operation.
If it weren’t for obsessive researchers and random internet heroes, we’d never know we were paying top dollar for strawberry-flavored lead milkshakes.
It’s a billion-dollar industry, and barely anyone complains. Definitely not the government.
and this is exactly what happens with marketing.
Swap out “adulterated whey protein” for “online marketing,” the overpriced supplements for “executive salaries,” and the emergency room for “bankruptcy.”
Same self-inflicted damage.
It comes from wasted hours, wasted money, and blind faith in things that were never vetted. They will always hurt the business’s long-term health.
Marketing only does three things:
- It creates desire.
- It proves why your product is superior.
- It gives people a clear way to buy.
So, meme ads and cute AI capybaras won’t save you. You need a real offer, the right message, and a cost-efficient way to reach the right people.
Everything else is just noise and cancer-enhanced protein shakes.
If you need a one-shot one-kill marketing strategy for your business, go here:
https://cesarcovarrubias.com/frequently-asked-questions
Cesar
Why Ugly beats pretty every single time
I run into the same issue with business owners. especially in eCommerce. They’re obsessed with product photos every single time.
They treat it like gospel. Like an unspoken rule. God forbid you ever send an email without images. Do that, and apparently your mortal soul gets condemned for all eternity.
None of that is true.
Here’s the uncomfortable reality: intentionally ugly websites can make you loads of cash and save a fortune on graphic design while you’re at it.
Ugly beats pretty every single time.
Email works the same way.
Take a guess: which email converted better?
In my tests, the minimalist version crushed the saturated, image-heavy one by a mouth-watering 40% percent. That’s some pocket change!
Most businesses emails hide behind pretty pictures. It lets them avoid facing the truth that their copy is weak, their offer is mediocre, and their list don’t really care.
Design becomes a shield. A distraction. A convenient excuse to keep barely writing any copy while pretending they’re being productive…
What’s even worse, they commit the deadliest marketing sin, they are boring.
Heavy images scream corporate. When your email looks like a billboard, people categorize it as advertising. Advertising goes straight to the trash.
It takes away any connection to your readers and their credit cards ends up somewhere else.
Copy-first emails force people to actually read. And if you can write, they act.
So, the bottom line is:
Graphic designers should definitely stay on their lane and let marketers do the big boy talk.
Learn more about my newsletter services at cesarcovarrubias.com/contact
Cesar
How I’d Save a Business on Life Support That Makes $500K a Month but Hemorrhages $600K
Someone I trust told me about a recruiting company he works for that looks successful…
But in reality, it’s bleeding money like giving Mike Tyson a credit card connected to the federal reserve.
I’m telling you, this company’s raging addiction to ads rivals famous people obsession with Ozempic. Every single day they burn through:
- $10,000 a day on Facebook ads (because we don’t want Mark Zuckerberg living off instant noodles)
- $2,500 on Google ads
- $500 in salaries for a shiny five-person marketing team (even though nobody really knows what any of them actually do)
- Plus other random digital tools and payroll expenses
Apparently, the owner spends his days stressed out of his mind, constantly pushing for more sales, endlessly “restructuring processes,” tearing his hair out, and barely sleeping.
Being the marketing gossip that I am, I decided to check out their ads myself.
And suddenly… everything made sense.
Their strongest “value proposition” is big payroll savings by replacing your workforce with lousy $4-per-hour contractors from the Philippines.
Their marketing strategy? Posting memes, AI-generated cat pictures, and praying to God.
Zero understanding of what their industry actually needs.
The worst part? Their landing page.
It’s about as effective as a crooked piece of cardboard taped to a telephone pole. Compelling to absolutely no one.
This is the perfect example of how mid-sized companies with 50 employees make such basic mistakes that you start wondering how the hell they’re even still alive.
An entrepreneur with $100 and some real marketing knowledge could take their business down in under three months.
So, what would I do?
1. Rewrite the landing page from scratch with a message built on a deep understanding of the market.
It’s not that simple, though. There’s nothing romantic about it. It’s ugly work most marketers prefer to avoid, which is knowing your market inside out.
Talk to real humans, learn about their fears, ambitions, and what keeps them up at night.
Otherwise, you’re just another AI praising moron. That’s half the battle.
2. Build an authority-driven newsletter for business owners. Useful advise, entertaining to read, real cases.
It turns indecisive prospects into raging fans and positions you as an actual leader, not just another babbling loud voice online.
3. Eliminate low-effort content. Stop with the AI generated garbage. It alienates people.
They can smell low-effort from a mile away.
4. Cut the payroll drastically. They’re just keeping the chairs warm anyway. I’m sure telling your friends and family you ‘employ 50 people’ gives you a nice little ego boost. But is it really worth losing sleep over?
Two weeks after they’re gone, productivity wise, you wouldn’t even notice a dent.
This alone, could turn that business into an overnight success but almost no one has the guts to actually pull the trigger.
We got to do whatever it takes to keep the lights on, in my opinion.
If you don’t know where to start, send me a message so we can tame this wild horse called having your own business, as long as you are willing to let go what’s dragging you down.
Until next time,
Cesar
Persuasion Tactics From Ancient Rome That Still Work Today
Persuasion can take you very far.
And the Romans knew it better than anyone.
Two thousand years ago, they had it perfected. Privileged children began studying rhetoric at age fourteen. They knew that the best student would earn luxury, respect, and power.
If you could stand in front of others and convince them, you could climb the political ladder and, who knows, maybe one day become a consul or even an emperor.
Your family’s reputation and your legacy depended on your ability to deliver impactful speeches.
That is why they were passionate, dramatic, and emotional.
They would start by grabbing attention with stories, questions, or compliments to the audience, always connecting emotionally. Cicero would cry, dramatize, and raise his voice.
His monologues were designed to trigger basic instincts: urgency, fear, desire.
Then he would back everything up with logic, historical examples, and sometimes even bloody scenes.
Before hearing objections, Cicero would attack all possible arguments, armed with data, just before anyone could even voice them.
Finally, he closed with fire: passionate pleas, asking for a vote or a call to defend Rome.
There you have it: the oldest copywriting in history.
Since ancient times, the highest-paid skill has always been getting others to do what you say.
And today, nothing has changed.
From public speaking to writing an email, master this skill and you will dominate the world.
I practice it every day. Writing ads for clients. Creating winning emails that boost conversions. And honestly, it is the best work I have ever had.
I study your audience like a cop following the ten most wanted, to create intoxicating and addictive advertising, until you do not know what to do with so many clients.
Do you want me to do it for you? Write me now and we will get started.
Until then,
Cesar
How starving Made Me a Better Writer
Many years before marketing, working with Americans, and writing ads on top of volcanoes,
my life began in Tijuana. Poverty level Africa. I’m talking about survival-level scarcity, the kind where checking the trash for food sounded tempting.
I lived in a rough neighborhood, in an abandoned house that my family and I squatted in.
I couldn’t even land a dishwasher job. I got rejected at the cinema and even at Seven Eleven, so I sold costco pastries at school and on the street just to survive.
Once I graduated from high school, the little money I earned ran out.
I tried selling on the street, and sometimes I had to ask people for coins when I couldn’t pay the five pesos for the bus.
The only places that accepted me were shady bars and run-down taverns, where there was no salary. You started work at 5 pm and were kept there until 4 am.
I never earned much. Tips barely reached 200 pesos a day (around 10 bucks), and the bosses loved abusing their power.
The worst day of all was a Friday. I remember getting home at 3 am without earning a single peso. Nine hours of my life wasted, and I lived two hours away by bus.
I left defeated while everyone around me was partying, having fun, everyone except me.
I was broke to the bone. I couldn’t pay for the bus ticket back home.
Luckily before reaching the bus stop, I found a small bill that barely covered a one-way ticket.
But the misery doesn’t end there, cowboy.
It was so early that not even public buses were running, so I lay down and slept like a homeless person for almost two hours on a bench.
This is just one story of many.
Still, I am grateful for my experiences. Suffering builds character and, in my case, gave me the motivation to make permanent changes in my life and become a better person.
Whenever I feel stressed or overloaded, I remember that at least I’m no longer begging for money on the streets just to survive.
Are you looking for an email marketer who knows what it means to go hungry and still deliver results, no matter the cost? Look no further. I work generating conversions with the same urgency I once had to survive.
Send me a message here.
Until then. Stay relentless,
Cesar
The U.S. Is Going Down Faster Than the Titanic
From my dirt road house, I could see the skyscrapers of San Diego shine like an unreachable world.
I was 10 years old, and the dream among broke kids born in the 90s who lived on the border was simple: go to the United States.
And who could blame us? We had California’s luxuries right under our noses. You could literally see the wealth and excess that gringos considered normal.
On our side, life was very different.
Tijuana is a place of extremes. They are sometimes borderline ridiculous.
In this city, it’s normal to see mansions with pools and three floors standing ten meters away from humble wooden shacks, on a dirt street where kids play soccer barefoot.
This happens because there are first-class citizens. The ones who had an American passport, worked in California, and got paid in C-Notes.
Then there was the rest of us. People doing what they could but never making it to the end of the month.
That was my first contact with the land of McDonald’s.
Today, twenty years later, I see things differently.
I see American society slowly boiling. Things have been deteriorating in such a slow way that nobody notices.
I see it’s more likely for people to end up in prison than to escape poverty. I see most people buried in debt, unable to buy a house, paying a cost of living that doesn’t justify the sacrifice.
It’s depressing to watch the American Dream on its deathbed. Specially because the USA has been so kind to me. Every penny I made so far comes from a business across the pond.
I’m Mexican, but I’m not married to any country. The day Mexico stops serving my interests, I’ll trade it for another place in a blink of an eye.
That’s why I’m betting everything on remote work. When the apocalypse comes, I’ll be on a Thai beach, grateful I didn’t waste my life stuck in traffic or paying off impossible debts.
Until then,
Cesar
Don’t you know how to clean bathrooms too?
“Didn’t they give you all the details? Because I need you to do graphic design, web development, copywriting, run paid ads on two social networks, and handle emails. We just don’t want to hire a designer until January.”
That’s what the “Marketing Manager” told me on a Zoom call.
She basically wanted me to do the work of five people… like we were talking about binge-watching Netflix.
She looked completely lost. I seriously doubt she knew what she was talking about.
The only thing missing was her asking if I could clean bathrooms because they couldn’t afford a janitor.
The “recruitment company” contacted me to work as an Email Marketing Manager.
Supposedly, I was just going to write copy and review their poorly executed email campaigns.
But when I joined the meeting, they dropped the bomb: expecting me to do it all and let them step on me.
And what did I do?
I left the meeting in two minutes.
Because I don’t do charity.
And you, do you run a business? Don’t be like these people.
These “all-in-one” positions are more like being a circus clown. Sure, you can find rookies who juggle and can do mucho…
…but they’ll do it badly.
On the other hand, if you hire a real marketing specialist, doubling your ROI is almost a given because we focus on one thing and do it damn well.
So don’t ask me to do viral TikTok dances. Thanks.
If you run a serious business with an email list that’s just collecting dust, send me a message.
Every day you do nothing, you’re burning money like a drunk gambler at a casino.
You can reach me here.
Until then,
Cesar
I sold everything I owned and moved to a town that doesn’t even show up on Maps.
Earlier this year, I relocated to a rural town with only 100,000 people.
For those who don’t know me: I’m obsessed with the gym and marketing. All I need is some heavy metal to lift and a computer with Wi-Fi. My two passions are writing and getting stronger. Nothing keeps me tied to a big city.
At the beginning of 2025, I sold all my earthly possessions in Guadalajara and bought a ticket to an unknown town that required two layovers to reach. I went from living alongside 5 million souls to coexisting with only 100,000.
Needless to say, it has exceeded all my expectations.
I arrived, and two days later, I had already rented a big house 10 minutes from the town center, with a privileged view of Mexico’s most important volcanoes.
The streets are named after indigenous rulers, and the flowers are so fresh they last two weeks on your table after you buy them.
I can’t think of a single thing I miss about Guadalajara or that was better there, but I can think of at least 50 things that are better in my new town.
My only regret is not doing it sooner.
These days, big cities feel like an unnecessary burden. Now you can dominate the world from a laptop on top of a volcano.
With just one button and the magic of automation, you can send more emails in a second than all the people you’ll meet in your lifetime; and that makes me very happy.
If you’re just starting out and don’t know how to set up your inbox, let alone a newsletter with automation and advanced segmentation; I’m accepting clients to help them dominate cyberspace like a Roman general.
Just send me a message here
Cesar