Serial killers also have very valuable business lessons.
And Dahmer is no exception. He was pure wasted talent, seriously.
With that methodical, obsessive mind of his, he could’ve taken the marketing world by storm and written copy more addictive than fentanyl.
Dahmer understood the power of “segmenting his audience.”
He knew his victims inside out. He knew exactly the type of person he was after: race, gender, income, marital status… you name it. He understood his audience down to the millimeter.
No shooting blindly at anything that moves.
That intimate relationship with your customer and sharp segmentation is what separates mediocre businesses from million-dollar companies.
He built trust before making an offer.
He didn’t just go around attacking people. Even though he was an introvert, he found ways to win his victims’ trust, gave them a false sense of security, and only then suggested taking the next step.
In marketing, this is called lead nurture. You don’t just sell: you educate, entertain, and build trust. And only then do you make the sale.
That makes closing a prospect easier than drinking for an alcoholic.
He had clear processes.
He was systematic. He had a proven method that he followed to the letter. He also studied every possible scenario from multiple angles to avoid getting caught.
In the same way, improvising and not having clear systems can literally kill your business.
Want to know the most ironic part? He never realized that his talents for segmentation, building trust, and following processes could have turned him into a marketing genius.
Luckily, you don’t need to star in a Netflix documentary, but you can learn to apply the same surgical precision in your business.
Right now, with all the trash saturating Instagram and TikTok, more and more people want to step away from content that rots their brains.
Lately, reading feels like taking a calm walk through the park: a well-deserved break from all the crap fighting for our attention. Reading an email becomes a breath of fresh air in the middle of digital chaos.
I’m predicting email usage will skyrocket in the coming years for this reason.
That’s why learning how to write emails that grab attention has become more important than ever.
It’s exactly the method I use to scale businesses automatically inside my business coaching. Learn to segment, educate, entertain, and convert clients with clear and efficient processes.
All you have to do is send me a message here:
Until then,
Cesar