Persuasion can take you very far.
And the Romans knew it better than anyone.
Two thousand years ago, they had it perfected. Privileged children began studying rhetoric at age fourteen. They knew that the best student would earn luxury, respect, and power.
If you could stand in front of others and convince them, you could climb the political ladder and, who knows, maybe one day become a consul or even an emperor.
Your family’s reputation and your legacy depended on your ability to deliver impactful speeches.
That is why they were passionate, dramatic, and emotional.
They would start by grabbing attention with stories, questions, or compliments to the audience, always connecting emotionally. Cicero would cry, dramatize, and raise his voice.
His monologues were designed to trigger basic instincts: urgency, fear, desire.
Then he would back everything up with logic, historical examples, and sometimes even bloody scenes.
Before hearing objections, Cicero would attack all possible arguments, armed with data, just before anyone could even voice them.
Finally, he closed with fire: passionate pleas, asking for a vote or a call to defend Rome.
There you have it: the oldest copywriting in history.
Since ancient times, the highest-paid skill has always been getting others to do what you say.
And today, nothing has changed.
From public speaking to writing an email, master this skill and you will dominate the world.
I practice it every day. Writing ads for clients. Creating winning emails that boost conversions. And honestly, it is the best work I have ever had.
I study your audience like a cop following the ten most wanted, to create intoxicating and addictive advertising, until you do not know what to do with so many clients.
Do you want me to do it for you? Write me now and we will get started.
Until then,
Cesar