Someone I trust told me about a recruiting company he works for that looks successful…
But in reality, it’s bleeding money like giving Mike Tyson a credit card connected to the federal reserve.
I’m telling you, this company’s raging addiction to ads rivals famous people obsession with Ozempic. Every single day they burn through:
- $10,000 a day on Facebook ads (because we don’t want Mark Zuckerberg living off instant noodles)
- $2,500 on Google ads
- $500 in salaries for a shiny five-person marketing team (even though nobody really knows what any of them actually do)
- Plus other random digital tools and payroll expenses
Apparently, the owner spends his days stressed out of his mind, constantly pushing for more sales, endlessly “restructuring processes,” tearing his hair out, and barely sleeping.
Being the marketing gossip that I am, I decided to check out their ads myself.
And suddenly… everything made sense.
Their strongest “value proposition” is big payroll savings by replacing your workforce with lousy $4-per-hour contractors from the Philippines.
Their marketing strategy? Posting memes, AI-generated cat pictures, and praying to God.
Zero understanding of what their industry actually needs.
The worst part? Their landing page.
It’s about as effective as a crooked piece of cardboard taped to a telephone pole. Compelling to absolutely no one.
This is the perfect example of how mid-sized companies with 50 employees make such basic mistakes that you start wondering how the hell they’re even still alive.
An entrepreneur with $100 and some real marketing knowledge could take their business down in under three months.
So, what would I do?
1. Rewrite the landing page from scratch with a message built on a deep understanding of the market.
It’s not that simple, though. There’s nothing romantic about it. It’s ugly work most marketers prefer to avoid, which is knowing your market inside out.
Talk to real humans, learn about their fears, ambitions, and what keeps them up at night.
Otherwise, you’re just another AI praising moron. That’s half the battle.
2. Build an authority-driven newsletter for business owners. Useful advise, entertaining to read, real cases.
It turns indecisive prospects into raging fans and positions you as an actual leader, not just another babbling loud voice online.
3. Eliminate low-effort content. Stop with the AI generated garbage. It alienates people.
They can smell low-effort from a mile away.
4. Cut the payroll drastically. They’re just keeping the chairs warm anyway. I’m sure telling your friends and family you ‘employ 50 people’ gives you a nice little ego boost. But is it really worth losing sleep over?
Two weeks after they’re gone, productivity wise, you wouldn’t even notice a dent.
This alone, could turn that business into an overnight success but almost no one has the guts to actually pull the trigger.
We got to do whatever it takes to keep the lights on, in my opinion.
If you don’t know where to start, send me a message so we can tame this wild horse called having your own business, as long as you are willing to let go what’s dragging you down.
Until next time,
Cesar