Client sucess
From 2.78% Opens to 63% Opens: Reviving a Dying Email List
Fragrance ecommerce brand | 13,092 recipients
The problem:
This brand’s email performance was in free fall. Their last campaign before working with me:
- 2.78% open rate (down from 11% three weeks prior)
- $25.96 in revenue
- List was effectively dead
They had visually polished templates but zero engagement. Subscribers weren’t opening, clicking, or buying.
The approach:
- Segmented list by engagement (focused on most responsive subscribers)
- Rewrote campaign copy emphasizing product benefits, not features
- No template changes, no automation rebuilds—just better strategy
Results
From this email:
63.45% open rate (26% above account average)
0.77% click rate
$361.36 in direct revenue
5 completed orders
176% increase in revenue per recipient
This became the client’s highest-grossing campaign within the 30-day period.
This became the client’s highest-grossing campaign within the 30-day period and proved their list wasn’t dead—it just needed the right approach.
Sample Work
Instant-Glow Makeup Product
This is a spec campaign demonstrating my approach to benefit-driven copy for beauty brands. Not deployed for a client.
Message shifted from “just a highlighter” to a psychological benefit: immediate natural-glow confidence.
This created strong emotional resonance and engagement.
Beauty customers buy confidence and compliments, not “features.”