Frecuently asked questions
Are you looking to work together? if so, please read my frequently asked questions below:
What services de you offer?
Email Marketing newsletter copy, Design and implementation. Landing Page Optimization.
I’m all about text-based, copy-first email and consumer psychology.
I’m not a “make it pretty” email designer. Every element inside my emails and landing pages serve a clear purpose: To make you piles of cash.
Image-heavy and over designed emails don’t convert and most end up buried in spam anyway.
If that’s what you’re after , we’re not a fit.
My approach is old-school persuasion.
I’ll dig deep into your audience’s fears, desires, and secret obsessions until I can think exactly like them or blood comes out of my ears. Whatever happens first.
Then I’ll write messages built to seduce, influence, and earn their trust. (easier said than done.)
I work like a guerrilla warfare marketer. Daily contact. High engagement. Relevant messages that entertain, persuade, and sell every single day.
That’s how real money is made.
If you’re scared of showing up daily, you’re probably scared of making serious money too. In that case, we’re also not a fit.
How often do you recommend emailing subscribers?
Emails should feel like those 80s TV shows families used to gather around to laugh and enjoy, before smartphones murdered attention spans.
If you write something fun and relatable, people will actually look forward to reading it.
If Seinfeld were an email, no one would mark it as spam. It’d be appointment reading.
So people don’t hate emails, they hate the lazy “last chance to get 10% off” crap.
Most companies just blast mindless AI vomit and then cry about how “email is dead.”
You should email your list at the very least 5 times a week.
Do plain emails really convert better?
Yes.
Yes. In B2C, plain text emails often outperform flashy HTML templates. They feel personal, land reliably in the inbox, and focus the reader on your message and call-to-action. Customers respond more when it feels like a one-on-one conversation rather than a marketing blast.
What makes your approach different from other email marketers?
Most email marketers obsess over petty things like call to action colors and recommend you to mail as little as once month so you don’t “upset” your list.
They abuse AI like they were on drugs and have no idea how to create real demand for a product so they hardly make any money.
It’s all about “brand awareness” and nothing about driving real, consistent revenue.
You might as well light up cigarettes with hundred-dollar bills while you’re at it.
Do you charge a flat fee, or do you work on performance/commission?
Most businesses burn through piles of cash and get nowhere.
I charge a flat fee depending on your list size and business needs. It includes everything. Setup, copywriting, sending, and tracking. No hidden fees. You get a fully executed, professional email campaign.
You’ll receive 5‑7 high-quality emails per week, crafted to engage your audience, spark interest, and drive measurable results. Each email is optimized for opens, clicks, and responses, so you can see exactly how your audience reacts.
How do you measure results?
All emails are tracked with real metrics: opens, clicks, replies, and conversions.
Using tracking links and pixels, you can see exactly how your audience engages and which actions lead to sales. Even as a first-time client, you’ll get a clear picture of your campaign’s impact on revenue.
Will you adapt to my brand’s voice or rewrite it completely?
I will adapt your brand’s voice while ensuring every email is optimized for engagement and conversions.
The goal is to sound like you, but in a way that maximizes opens, clicks, and replies. So your audience responds, not just reads.
What kind of businesses do you not work with?
Businesses that micromanage.
My independence is a strength, not a liability.
If we work together, I expect the creative freedom to make real (and sometimes drastic) changes.
My expertise should be trusted and respected. I deliver 100% of what we agree on, but only if I’m allowed to properly do my job.
If your process involves layers of approvals, committees, or endless feedback loops, we’re not a fit.
I also don’t do cold email. I build long-term relationships with customers who want to hear from you, not people you scraped from a spreadsheet.
TL;DR: I’m not here to make business owners comfortable.
I’m here to make them more money. So please, let me do my job.
What tools do you use?
I love running my own self-hosted setups.
Right now, I use Mailgun and Mailwizz to manage my own newsletter which is the most cost effective setup in my opinion. I’ve also worked with platforms like Klaviyo and HubSpot.
That means I can help you build a newsletter from the ground up, from infrastructure to strategy to execution.
I’m not afraid to get my hands dirty. I’ll handle subdomains, SMTP configs, DNS records, warm-ups, deliverability tweaks and even Ubuntu VPS/dedicated infrastructure.
Even when most marketers panic just by looking at a DNS panel, I live there.
Do you follow CAN-SPAM / GDPR rules?
I’m Anti-AI first.
That’s a hard no for anything creative.
AI won’t stand a chance against authenticity and market research.
I’ll outperform Chatgpt copy any day of the week.
BUT if it comes to grammar correction, minor code fixes or mundane tasks, I’m all up for it.
Can I cancel anytime?
I’m Anti-AI first.
That’s a hard no for anything creative.
AI won’t stand a chance against authenticity and market research.
I’ll outperform Chatgpt copy any day of the week.
BUT if it comes to grammar correction, minor code fixes or mundane tasks, I’m all up for it.
Do you work with AI?
I’m Anti-AI first.
That’s a hard no for anything creative.
AI won’t stand a chance against authenticity and market research.
I’ll outperform Chatgpt copy any day of the week.
BUT if it comes to grammar correction, minor code fixes or mundane tasks, I’m all up for it.
Press inquiries, business collaborations, and general contact requests go here:
cesar@cesarcovarrubias.com
