Frecuently asked questions
Are you looking to work together? if so, please read my frequently asked questions below:
What services de you offer?
Email Marketing newsletter copy, Design and implementation.
I write emails that turn subscribers into repeat customers and add consistent monthly revenue to your store.
No templates. No “pretty” design. Just persuasion and psychology.
If you want image-heavy emails with zero strategy, hire someone else. They look nice, they don’t sell.
We’re not here for compliments, we’re here for revenue.
My approach is built around:
Copy-first emails that hit emotional triggers
Daily (or thrice-weekly) touch points to increase repeat purchases
Tight segmentation to boost open and click-through rates
Offers crafted around real customer motivations
You get:
Predictable email-driven sales
Higher repeat purchase rate
Higher customer lifetime value
A brand voice that builds trust and authority
Messaging optimized from real customer psychology
If you want a “designer,” skip me.
If you want a measurable increase in revenue and repeat purchases, we’ll get along.
How often do you recommend emailing subscribers?
As often as you can send something fun, relevant and profitable.
If your emails are the digital equivalent of a TV show families actually looked forward to (Seinfeld, not cable news), people don’t ignore you. They anticipate you.
The problem isn’t frequency, it’s quality.
Nobody hates email.
Everyone hates boring email.
For ecommerce, 3 to 5 emails per week is the sweet spot.
That gives you enough volume to:
drive consistent revenue
create habits
test offers/messages
keep the brand top-of-mind
Without turning your list into hostages.
If your content makes people smile, think and trust your brand, you’re not “annoying.”
You’re valuable.
Do plain emails really convert better?
Yes.
Yes. In B2C, plain text emails often outperform flashy HTML templates. They feel personal, land reliably in the inbox, and focus the reader on your message and call-to-action. Customers respond more when it feels like a one-on-one conversation rather than a marketing blast.
What makes your approach different from other email marketers?
Most “email marketers” treat email like a decoration.
I treat it like a persuasion machine built to generate buying behavior on command.
They obsess over button colors.
I obsess over psychology, behavior shaping and purchase triggers.
They try to “build awareness.”
I build demand for products people weren’t even thinking about buying five minutes ago.
They email once a month out of fear.
I email consistently because trust and revenue are formed by repetition.
I work like a behavioral scientist disguised as a copywriter.
Every email has one job: shift beliefs and create desire.
That is why my emails convert even without coupon codes, fake scarcity or discounts.
Do you charge a flat fee, or do you work on performance/commission?
Some marketers try to work on performance or “revenue share.” That’s just gambling with your business and hoping emails hit.
I don’t gamble with your revenue.
I charge a flat monthly fee based on your list size and business needs. Everything is included: setup, strategy, copywriting, sending, and tracking.
You’re not buying emails. You’re buying a systematic way of turning attention into money.
We run 5 to 7 emails a week because consistent persuasion creates predictable revenue. Each email is engineered for response, trust, and buying behavior.
No hidden fees. No long-term contracts. Just results that compound week after week.
How do you measure results?
All emails are tracked with real metrics: opens, clicks, replies, and conversions.
You’ll see exactly how your audience responds and what actions lead to sales. No mystery, no “trust my vibes.” Data decides whether something works, not opinions.
If you’re making more money and your list is getting more engaged, the numbers will show it. If not, we fix it until they do.
Will you adapt to my brand’s voice or rewrite it completely?
I will adapt your brand’s voice while ensuring every email is optimized for engagement and conversions.
The goal is to sound like you, but in a way that maximizes opens, clicks, and replies. So your audience responds, not just reads.
What kind of businesses do you not work with?
If every email requires approvals, edits from five different voices, or committee alignment, nothing will ever get done. Revenue is created by execution, not endless feedback loops.
I operate with clear strategy, speed, and accountability. That means you trust the process and let me run the system you’re paying for.
If you need to rewrite everything yourself or control every comma, I’m not a fit.
I also don’t do cold email services or short-term stunts. My work is built on consistent relationship-building that compounds into predictable revenue.
What tools do you use?
I use whatever delivers the best results for your business.
Tools don’t make money. Strategy and execution do.
I’ve worked with Mailgun, MailWizz, Klaviyo, and HubSpot.
That means I’m fluent both in high-end ecommerce platforms and fully custom setups.
Here’s what matters to you:
You’ll get a system that sends, delivers, and converts. And you never have to touch DNS, subdomains, or SMTP in your life.
I handle all the technical setup behind the curtain and focus on what actually moves revenue: messaging, psychology, segmentation, and timing.
Do you follow CAN-SPAM / GDPR rules?
Absolutely. Compliance isn’t optional, it’s strategic.
Every email is sent only to subscribers who opted in and can unsubscribe any time. Clear identity, physical address, and straightforward permission. Zero shady scraping or fake urgency tricks.
Why does this matter?
Because high deliverability and long-term revenue depend on trust and rules. If you want to burn bridges, torch your domain, and pray it lands in spam, you don’t need me.
Can I cancel anytime?
Absolutely. You’re never locked in.
All billing is month-to-month. If you ever decide it’s not the right fit, you can cancel before the next billing cycle and there are no penalties or hidden fees.
You’re here because it makes money. If it stops making money, you should walk away. That’s the standard I hold myself to.
Press inquiries, business collaborations, and general contact requests go here:
cesar@cesarcovarrubias.com
