Many years before marketing, working with Americans, and writing ads on top of volcanoes,
my life began in Tijuana. Poverty level Africa. I’m talking about survival-level scarcity, the kind where checking the trash for food sounded tempting.
I lived in a rough neighborhood, in an abandoned house that my family and I squatted in.
I couldn’t even land a dishwasher job. I got rejected at the cinema and even at Seven Eleven, so I sold costco pastries at school and on the street just to survive.
Once I graduated from high school, the little money I earned ran out.
I tried selling on the street, and sometimes I had to ask people for coins when I couldn’t pay the five pesos for the bus.
The only places that accepted me were shady bars and run-down taverns, where there was no salary. You started work at 5 pm and were kept there until 4 am.
I never earned much. Tips barely reached 200 pesos a day (around 10 bucks), and the bosses loved abusing their power.
The worst day of all was a Friday. I remember getting home at 3 am without earning a single peso. Nine hours of my life wasted, and I lived two hours away by bus.
I left defeated while everyone around me was partying, having fun, everyone except me.
I was broke to the bone. I couldn’t pay for the bus ticket back home.
Luckily before reaching the bus stop, I found a small bill that barely covered a one-way ticket.
But the misery doesn’t end there, cowboy.
It was so early that not even public buses were running, so I lay down and slept like a homeless person for almost two hours on a bench.
This is just one story of many.
Still, I am grateful for my experiences. Suffering builds character and, in my case, gave me the motivation to make permanent changes in my life and become a better person.
Whenever I feel stressed or overloaded, I remember that at least I’m no longer begging for money on the streets just to survive.
Are you looking for an email marketer who knows what it means to go hungry and still deliver results, no matter the cost? Look no further. I work generating conversions with the same urgency I once had to survive.
Send me a message here.
Until then. Stay relentless,
Cesar