There’s only one thing emptier than the brain of a reality show fan, and that is:
Marketing done with ChatGPT.
There are only a handful of jobs that will survive the AI takeover. I can think of two: surgeons and marketers.
And I’m not even sure about the surgeons.
Thanks to marketing, massive fortunes are created every single day. As long as businesses exist, there will always be demand and work for us.
Unfortunately, marketing is also brutally misunderstood and underestimated by small business owners and people with zero vision.
The companies that fall for the snake’s apple and let ChatGPT handle their creative tasks will end up losing everything and rightfully so. Here’s why:
Good marketing means knowing your market and your audience inside out, studying the product or service until your eyes bleed if necessary, testing new things, being creative, and above all, working hard. Those are things ChatGPT couldn’t do even if you paid a $1,000 membership.
Not giving marketing the importance it deserves is a business sin. It’s like depriving the human body of air.
But here’s the silver lining:
Because ChatGPT is so bad at creative work, there’s a golden opportunity.
As more and more businesses out there use AI, they’re guaranteeing their own mediocrity. Which means the truly creative and dedicated minds will absolutely dominate in a sea of copycats and indifference.
In the middle of this plague of mediocre content, there’s a massive demand for real human connection.
If you have no idea where to start and don’t want the hassle, I help businesses double their income with email. I specialize in automation and irresistible copywriting through email. Together, we analyze both the technical and the creative process to squeeze every last dollar out of it.
Send me a message here
Cesar