The Mexican national identity used to be built around the macho gunman. Masculine, hardened and protective.
The kind of man who lived through civil wars, assaults, famine and poverty.
He knew any day could be his last, so there was no room for weakness.
His mind was shaped by a mix of survival and purpose.
These men couldn’t fail because their families needed them.
They couldn’t give up because their entire community depended on them….
Then everything changed.
Not only did they take our revolvers, and we let them.
They took away the idea that a man must be strong and competent.
They told us strength was toxic.
They molded us to be docile and easy to control.
And we complied.
What was the result?
Sky-high depression rates.
Lack of purpose
Broken families
Men wandering without identity
Why did this happen?
They took something far more important than weapons…
We were politically castrated and left without a backbone.
Depression is only a symptom.
The consequence of a softened culture that weakened the man who once carried society on his back.
A country collapsing under paper men who became fragile and dependent.
In history, this is always the recipe for chaos.
It’s not only Mexico, but the direction the whole world is heading.
You don’t need guns or permission from the government to be strong.
You don’t need to ride horses like Geronimo
You need to become useful and capable. Mentally solid as stone.
Someone who doesn’t crumble when problems come.
Someone who takes the uncomfortable, difficult path in order to grow.
The alternative to this path is much darker. A weak man who can’t control his own life.
Who can’t have a loving family or run a strong business.
Being passive and afraid has never been profitable.
The safe path that risks nothing produces nothing, so your marketing campaigns must be like a sharp scalpel. Cutting with surgical precision to dominate the masses.
That’s the standard I bring to every email I write.
If you’re done being afraid, reach out.
Cesar