Cautionary tale for all my business owners and gym rats:
I recently moved to a new city, which meant I had to find a new source of whey protein. My old supplier was a tiny back-alley warehouse that only sold locally.
I consume ungodly amounts of protein due to my bodybuilding training,
So I got stuck with the gruesome task of hunting for a reliable provider.
Exactly like I expected, it was a nightmare.
Most whey protein online is adulterated. Best case, you get powdered baby formula dressed up as “premium.” Worst case, you’re chugging something that belongs in a Chernobyl storage wasteland.
Needless to say, you could end up with a fat emergency room bill or an early appointment with god.
How do I know? Because people have been posting their own lab tests.
90% fail purity checks. Some even show worrying levels of lead and arsenic, (even the ones shipped by amazon!) like they were cooked up in someone’s bathroom next to their DIY cocaine operation.
If it weren’t for obsessive researchers and random internet heroes, we’d never know we were paying top dollar for strawberry-flavored lead milkshakes.
It’s a billion-dollar industry, and barely anyone complains. Definitely not the government.
and this is exactly what happens with marketing.
Swap out “adulterated whey protein” for “online marketing,” the overpriced supplements for “executive salaries,” and the emergency room for “bankruptcy.”
Same self-inflicted damage.
It comes from wasted hours, wasted money, and blind faith in things that were never vetted. They will always hurt the business’s long-term health.
Marketing only does three things:
- It creates desire.
- It proves why your product is superior.
- It gives people a clear way to buy.
So, meme ads and cute AI capybaras won’t save you. You need a real offer, the right message, and a cost-efficient way to reach the right people.
Everything else is just noise and cancer-enhanced protein shakes.
If you need a one-shot one-kill marketing strategy for your business, go here:
https://cesarcovarrubias.com/frequently-asked-questions
Cesar